Acceptable File Formats: All ad materials, both digital files and proofs, must conform to SWOP standards.
(Information on SWOP standards can be found at www.swop.org)
The following two file formats are accepted: · HI-REZ PDF or PDF/XI-A: for both fractional page and full page ads.
PDF or PDF/X-I Files must be CMYK composite, professionally created with Acrobat
Distiller or Indesign (as a PDF v1.3 or higher), with all high resolution graphics and fonts
embedded. Do not use RGB, JPEG, nested EPS files or calibrated color.
Unacceptable file Formats
Other file types, such as PDF created on desktop with PDF Writer, Postscript or native
applications such as Quark, InDesign, Pagemaker, Illustrator, Freehand, Photoshop, etc., are
unacceptable. Their unlocked format introduces countless opportunities for error.
File Preparation
All files should be set up as single pages, not spreads. · For bleed ads, file sizes must be .125” larger than final trim
on all four sides. · Keep live elements NOT intended to bleed .375” in from trim on all four sides. · Crop marks
should not encroach into the bleed area. Right reading, portrait mode, 100%, no rotations. · All images MUST be
CMYK mode. Proofs: Contract Direct Digital Color Proofs with color bars, calibrated to SWOP specifications output
from final digital file at 100% are required to verify content and integrity of supplied ad files. Acceptable contract
proofs are: Kodak Approval, Digital Matchprint, Polaroid Polaproof, Fuji
Final Proof, or halftone equivalent.
Acceptable Media/Delivery: Email materials to westlakemagazineoffice@yahoo.com
Shipping Instructions: All materials (and production questions) should be addressed to:
Director of Production
Westlake Today
920 Hampshire Rd. Suite 4
Westlake Village, CA 91361
Telephone: 805-795-9354
Questions regarding insert pricing, specifications and due dates should also be directed to our
Director of Production. Disposition of Materials Advertising materials will be retained for six months and then
discarded. CD ROM’s will not be returned.
Liability
Advertiser assumes all liability with respect to the integrity and compatibility of supplied digital
files and publisher will not be held responsible for any ad materials submitted not meeting
specifications. Charges will be billed to the advertiser/agency at prevailing commercial rates for
any digital files that require prepress alterations in order to meet WESTLAKE’S digital ad
materials guidelines and SWOP requirements. The minimal charge so incurred would be $175 for
a proof and an additional $175 for any file manipulation.
Our Office Email is
wltoday@yahoo.com
|
The Original