DISPLAY ADVERTISING FOUR COLOR SIZE REQUIREMENTS— WIDTH BY HEIGH (INCHES)
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*Two - Page spread materials should be supplied as single pages. Due to the nature of perfect binding, 1/16” of the spreads image is lost on both sides
of the gutter because the pages kiss each other. Therefore, please provide 1/16” duplicate image on both sides of the gutter.
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Printing Method: CTP Sheet fed.
Binding Method: Perfect bound.
Line Screen: 150 lpi.
Image Resolution: 300 dpi.
Colors: 4/C Process: CMYK: 5th color availability on inside covers 2, 3, & 4 only.
Maximum Ink Density: 280% Recommended.
Not to exceed SWOP 300% TAC.
Dot Gain: Quartertone (25%) 14-16% average dot gain:
Midtone (50%) 20-22% average dot gain: Shadows (75%) 14-16% average dot gain.
Trim Safety: 1/8” in from trim on all four sides: top, bottom, face and gutter.
Bleed: 1/8” extra outside trim on all four sides.
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ACCEPTABLE FILE FORMATS
All ad materials, both digital files and proofs, must conform to SWOP standards. (Information on SWOP standards can be found at
www.swop.org)
The following two file formats are accepted:
HI-REZ PDF or PDF/X1-A: for both fractional page and full page ads. PDF or PDF/X-1 Files must be CMYK composite, professionally
created with Acrobat Distiller or Indesign (as a PDF V1.3 or higher), with all high resolution graphics and fonts embedded. Do not use
RGB, JPEG, nested EPS files or calibrated color.
FILE PREPARATION
All files should be set up as single pages, not spreads. For bleed ads, file sizes must be 1/8” larger than final trim on all four sides.
Keep live elements NOT intended to bleed 3/8” in from trim on all four sides. Crop marks should not encroach into the bleed area.
Right reading, portrait mode, 100%, no rotations. All images MUST be CMYK mode. No JPEG images.
PROOFS
Contract Direct Digital Color Proofs with color bars, calibrated to SWOP specifications output from final digital file at 100% are required
to verify content and integrity of supplied ad files. Acceptable contract proofs are: Kodak Approval, Digital Matchprint, Polaroid Polaproof,
Fuji Final Proof, or halftone equivalent. Color Laser Prints are accepted but publisher will not be held responsible for color shift due to
unreliability of color laser proofs from desktop printers.
ACCEPTABLE MEDIA/DELIVERY
PDF files may be e-mailed if under 10MB in fi le size to Wlmtoday@aol.com or can be sent via CD-ROM or posted to WESTLAKE TODAY’
S FTP site. Please call us for the FTP address. Compress your file, using either Stuff-it for a Mac or DropZip for a PC. We ask that you do
not send us the working files for your ad materials, please just provide a PDF format.
SHIPPING INSTRUCTIONS
All materials (and production questions)should be addressed to: Director of Production, Westlake Magazine, 920 Hampshire Road,
Suite 22, Westlake, CA 91361. Phone: 805-496-7282 Fax: 805-496-7315 Email: Wlmtoday@aol.com.
Questions regarding insert pricing, specifications and due dates should also be directed to our Director of Production.
DISPOSITION OF MATERIALS
Advertising materials will be retained for six months and then discarded. CD-ROM’s will not be returned.
LIABILITY
Advertiser assumes all liability with respect to the integrity and compatibility of supplied digital files and publisher will not be held
responsible for any ad materials submitted not meeting specifications. Charges will be billed to the advertiser/agency at prevailing
commercial rates for any digital files that require prepress alterations in order to meet WESTLAKE TODAY’S digital ad materials
guidelines and SWOP requirements. The minimal charge so incurred would be $175 for any file manipulation.
Our Office Email is
wltoday@yahoo.com
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The Original